By this time, you must have heard about media advertising kits and what they can do to help you make money blogging.  But what exactly is a media kit?  Basically, it’s a page that’s crammed with information that should draw in advertisers and make them interested in putting up an ad on your blog.  It’s what you should put up if you’re at a point where direct advertising is your next step, and your eager to step up your efforts at monetizing your site.

Of course, you can’t just put out any sort of media kit and hope for the best results.  Your kit should be written in such a way as to entice advertisers and convince them that your blog is a good place to invest their money in.  Here are some time-tested rules on how to create a media kit that can boost your site’s revenue:

1.  Keep it simple
The last thing you want to do is sound like an academic snob on your media kit.  When you start writing for it, string your ideas together using succinct sentences and simple phrasing and wording.  Trust us: advertisers don’t want to decode your media kit, so make everything as short, simple, and straightforward as possible.

2.  Include your blog’s profile and stats:

You should also put up a good blog profile, detailing what your niche is and what sorts of issues, concerns, or topics that your blog is immersed in.  What does your site offer that’s different from the mishmash of other sites out there?  Advertisers will definitely want to know.
You should also include the figures on your blog stats to show how much traffic your blog is getting, and where your visitors are coming from.  You can even sneak in a screen shot of your Google Analytics page, just to show potential advertisers what the deal with your site is.

3.  Give clear information on your ad packages:
Don’t give advertisers the runaround by being mysterious or unclear about your advertising packages.  Make sure to include information about the size of your ad space, your rates, the terms of payment, and which spots in your site are up for grabs.

4.  Create a page exclusively for it:
Don’t just make an entry and hope advertisers will notice.  Instead, make an entire page that contains nothing but your media advertising kit, and of course, all the details relevant to it.  Put up an extra tab on your site, or, if your template doesn’t enable that, create a link that will direct advertisers right where your kit is.

As you can see, making a media kit isn’t a complicated process, and is actually one of the best ways that you can boost your capacity to make money blogging.  Funny how so simple a page can make a difference, huh?  Just make sure that potential advertisers can find it right away, and that you put down all the necessary facts in your media kit, and your blog is ready to create an even bigger profit than ever.